A mysterious phrase which recurs in BOZOS. It was first exclaimed by the discoverer of FUDD'S LAW. No one (yet) seems to know its true origin, although it is said to have been written on a cigarette lighter that Phil PROCTOR used to have, and belonged to a person named Malmborg, who lived in Plano, Texas. This has since been confirmed by Peter BERGMAN. Another listener is convinced that he saw this pseudo-latin phrase inscribed in a drawing by Albrecht Duerer. The phrase seems to be a mixture of latin and middle-english: "Quid" may be translated from the latin root meaning "this/something/that", and "plano" simply means "flat/horizontal/smooth". The nearest translation of "malmborg" we are willing to conjecture is based on the Middle-English word "malm" which the OED tells us is a type of man-made chalky clay, which is often worked into "malm-bricks", so perhaps this phrase refers to the conversion of this(quid) clay into flat (plano) bricks, as consternation turns to lucidation. The mixture of ME and latin, together with the brick reference, may indicate a Freemason influence, but this is wild conjecture on the part of the editor. Many other theories abound. For example: malborg sounds suspiciously like 'malbolg' (malbolgia?). Malbolgia, as read-ers of Dante may remember, are the "bad pockets" of Hell, where the corrupt and treacherous souls simmer. Here one finds thieves, hypocrites, whores and panderers. Schismatics are ripped to pieces and reconstituted in an assembly-line manner, liars are steeped in a sea of shit. It is lower than that part of the Inferno where the sensual and brutal are found, and just above the lowest part, where Judas and a coterie of betrayers sit. Dante puts several nasty folks in Malbolgia, including a few popes. Nixon probably has (had) a reservation.